WEBSITE DESIGN | CAPITAL RAISE | VIDEO | PR LAUNCH
Baseline Hardware is an investment company that works with Hardware as a Service (HaaS) businesses, financing the hardware these companies need to operate in a royalty exchange model. However, without a clear brand strategy, Baseline Hardware required a message that would directly express their mission while highlighting their value to HaaS companies who could benefit from their hardware financing solutions.
Messaging and Positioning
Cap Raise Deck
Our team of graphic designers and brand strategists worked together to forge a new brand that communicated their value in a story that attracted investor attention. Baseline Hardware needed to reposition themselves with clarity and authority. As a result, our team of Brand Champions devised a value proposition that directly conveyed their mission. To communicate their value and elevate the brand experience, we developed a pitch deck, a cap raise deck, a new website, and a feature video for the home page highlighting the founders message to help businesses accelerate sales and boost value with hardware financing. With the help of our deck builds, website build, and our market positioning strategy, Baseline Hardware Financing was able to raise $25M in outside funding that will allow them to further expand their business and prosper in their market space.
Let’s blaze a trail together.
©2020 Brand Iron